Interchangeable Icons

Tokyo | 2013

21st Century Geisha, Magical Girl and Product Placement. These are all “looks” of our protagonist. Female pop cult icons change their visual identity in order to comply with whichever product or theme is in demand.  They become like dolls boundlessly changing whilst simultaneously being branded as unique and liberating. Consumers are led into a false sense of empowerment, told we are free to choose how these icons look, when really we are being drip fed options. Our so called freedom is choosing from a series of pre-selected branded looks which demand we pay before getting access. This transcends into all aspects of consumerism surrounding these trans-media icons, figures, photos and trading cards all offer different variations, we buy into choices in order to show we don’t conform. When the act of needing them suggests the opposite.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s