From aspirations of beauty to intelligence

I’m a big believer in how childhood can profoundly shape your adult life, particularly in regards to the toys you play with. Even though society has progressed to almost equal pay for boys and girls it seems that toy shops are still insisting little girls grow up to be princesses and mummies whereas boys be train drivers and fire fighters.

Goldieblox is one company who are trying to change this – by launching engineering kits for little girls. Let’s be honest most kids would be happy with a cardboard box, so they only reason girls are given dolls and plastic ovens is because that’s what society tells them they should play with and aspire too.

I am all for this product and am excited that the future generation of girls will be empowered and intelligence encouraged over beauty.

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