Whilst in Japan I tried to take a photo of anything Hatsune Miku related I saw, just to document her dominance in Japan and get first hand research for my interchangeable looks idea. I soon realised photographing everything was unrealistic, I tried my best but this is a tiny percentage of the Miku stuff around Japan, not including her official merchandise inside shops. Note that these images are from all districts, even the expensive Chelsea-like district of Shibuya.
I attempted to take photos of Kyary Pamyu Pamyu’s presense in Japan too, but this was nearly impossible. She was on the trains, in the shops on the streets on the TV on the billboards. Everywhere there was a place for advertisement or any pop culture areas she was everywhere.
What I oped to achieve with this research was to prove that pop culture icons change their looks to fit consumerism. They become what they are needed to be rarely wearing the same thing twice, they are what the advertisers want and what the consumer needs them to be.