APA: Advertising photography in Japan 2012

 

I found this book online prior to Christmas and thought it would be a great resource for my symposium. I found out it was £80 so rather than buy it myself I asked the library to buy it for me and they did. Today it arrived and I am ready to delve into it.

f8fcf1ee5c0211e2ab9622000a9f1423_6The book was written by the ‘Japan Advertising Photographers Association’ (APA) . It’s an annual book which presents the most influential adverts from Japan over the year, which were also featured in an APA exhibition. This is the 2012 book.

I am looking at this book to find any examples of current advertising which use pop culture refernces (Kawaii and Otaku) that I can use as visual support in my Consumerism section of my symposium.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s