Advertising and Popular culture by Jib Fowles
Word definition( Collins English Dictionary)
Other peoples References & theories
‘Advertising Overtakes Popular Culture?’ (p. 143-148)
Annoyingly this whole chapter looks at the FCC regulations on product placement in American TV, Fowles has gone from talking about print to television, in the chapter I think would have been most relevant to me if it was still discussing print adds like all the other chapters.