Advertising and Popular Culture: 10. The project of the self

Advertising and Popular Culture

10. The project of the self

Key:

Word definition( Collins English Dictionary)
“Quotes”
Personal Note
Page Number
Other peoples References & theories

‘Gender in the media’ p.199-215

“It is common to think of gender constitution as distinct from sexual constitution, in that male or female sex is biologically given whereas the masculinity or femininity of gender is culturally determined; that distinction is preserved here. The cultural genesis of gender becomes apparent when different cultures’ understanding of gender are contrasted” p.199

unfortunately all 3 sections in this chapter discussed gender in terms of male and female representations in the household, wich is not what I’m exploring. This book started off helpful but was full of false hope. Not to say it’s not a good book, it is and I will be using in the future just not as relevant as I expected it to be to my symposium.

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