JHB/GI

James Hamilton Butler X Georgie Ichikawa AKA JHB/GI is a collaboration project between the two fashion designers. The collection draws inspiration from Tokyo Pop culture, Otaku in particular.

(All Images & text / COPYRIGHT © JAMES HAMILTON BUTLER & GEORGIE ICHIKAWA 2011)

RESEARCH INTO WESTERN OTAKU (OBSESSIVE GEEKS) AND THEIR SOCIAL HABITS, FORMED THE BASIS OF THIS GRAPHIC DRIVEN CAPSULE COLLECTION, WITH A FOCUS ON A T-SHIRT BASED LINE THAT IS WEARABLE BUT STRIKINGLY ILLUSTRATIVE. NIGHTLIFE SCENES IN AKIHABARA LED TO A SPECTRUM OF COLOUR PALETTES TO USE, DRAWING ON CONTEXTUAL REFERENCING FROM CONTEMPORARY OTAKU ICONS TO PROVIDE INSPIRATION FOR PLACEMENT SHAPES. JAPANESE ELECTRO-POP MUSIC VIDEOS AND DANCE ROUTINE CHOREOGRAPHY INFLUENCE THE BEAUTIFULLY INTRICATE IMAGERY OF A FANTASY WORLD THAT FORMS THE BASIS OF THIS CONTEMPORARY STREET STYLE COLLECTION.

– http://www.jameshamiltonbutler.com/jhb-gi

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