A Transmedia Story – HD Magaine

On researching examples of Transmedia projects I came across this article by HD Magazines Simon Wakelin.

Transmedia is a hard thing to wrap your head round, and is made even worse when people who write about it do so in jargon. However this article gave one example of a Transmedia project I can understand without straining my brain too much… Pokemon.

Transmedia is used today as a way to advertise product in a splintered digital world, but it actually goes back to a concept used by Nintendo to market a new product on its hands.
It was the mid ‘90s, and the company was already content with a strong foothold in the video game market with Donkey Kong and the Mario / Super Mario series.
Nintendo’s next move was to bring out Pokemon. Initially a “monster collecting role-playing game” for its Nintendo DS system, Pokemon quickly became a media franchise of epic proportions with merchandise that stretched across different platforms such as anime comic books, video games, TV shows and Pokemon’s ever-popular trading cards. All these experiences motivated ever more consumption from bona fide fans.

It’s true that the Pokmeon franchise has evolved and broadened itself since it’s original release, and is a great early example of Transmedia and how to utilise all media platforms to reach a wider target audience and satisfy the role of the active consumer.

It then goes on to talk about ‘The Wilderness down’ a project I had come across before in lectures but had completely forgotten about until now. It’s a collaboration between Google, Arcade fire and advertising companies which allows the user to see a personalised video. Have a try and see what you think…

http://thewildernessdowntown.com/

What’s interesting is that I experience example of Transmedia projects every day and never realise it. I’m also starting to really come to terms with this as a future way of practicing. As a photographer it would be stupid to not utilise the versatility of the subject area and tap into the key audiences through multiple platforms, however saying this, being across all platforms at all times is not only impossible for one person to do but also might run the risk of over exposing your work. The next step is to figure out which platforms are right for me as an individual depending on my audience’s.

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