Alex Gross’s mixed media pieces take vintage cabinet photos and transforms them into modern pop culture icons through paint. The majority of the photographs are transformed into fictional characters from comic books, by transforming sepia, simple images into fantasy like images completely transforms the purpose of the subject. A person who is forgotten in time, and a family photo which has somehow become lost suddenly is given an identity and use, in a way it is comforting as well as comical.
Los angeles-based artist alex gross has created a collection of reconfigured cabinet cards from the late 19th and early 20th century.
the vintage photographs have been altered by means of mixed media to portray the figure depicted the image as an imagined or
contemporary comic book super hero. the photographs, originally a commercial printed portrait standard forms gross’ collection.
The cabinet cards will be on display along with nineteen new mixed media pieces in gross’ solo exhibition ‘product placement’
at jonathan levine gallery in new york city beginning february 25th, 2012.
Product Placement @ Jonathan LeVine gallery
February 25, 2012 through March 24, 2012
Product Placement is a solo exhibition by Alex Gross featuring his painting and his multi-media art, looking at consumerism, pop culture, and branding.
Here are some of his paintings…