Become Someone Else

It seems what I previously wrote about, everyone finding their own ways to escape reality couldn’t be more true.

This campaign “Become Someone Else” by the Lithuanian Agency, Love for Mint Vinetu, is a great example of one way in which people escape reality. Although it might not relate directly to photography and escapism. It does make me think wether some people treat photographs like instant books. Without putting any effort in we are immersed into a place or a situation in which we escape, even if it’s for a few seconds.

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